TaxQ
Creating a brand identity for taxq.io from ground zero. Taking something like Tax and building perceptions of trust, value and security around finances around an advisory service.
PingDo
In a mature & saturated market, gaining a unique selling point for a task management tool was difficult. Understanding the journey one step at a time helped our brand success.
Cordial Crew
Being able to differentiate our core service from things which looked and sounded the same but were different was the key to our success. Identify a niche & ideal customer.