Creating a brand identity for taxq.io from ground zero. Taking something like Tax and building perceptions of trust, value and security around finances around an advisory service.
In a mature & saturated market, gaining a unique selling point for a task management tool was difficult. Understanding the journey one step at a time helped our brand success.
Being able to differentiate our core service from things which looked and sounded the same but were different was the key to our success. Identify a niche & ideal customer.